Behavioral Economics: Understanding the Connected Customer

  • TYPE: Combined Session DATE: Tuesday, November 28, 2017 TIME: 11:00-12:00 LOCATION: New York


People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories


Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...

What happens when a major French company decides to engage in a client identities overhaul? Beyond the traditional pain-points to overcome, this is a real opportunity to rethink client access and identity management. Come hear the story of this journey through business key players that can't hear words like authentication and security, IT players that _love_ their JDBC user password backend yet despise their legacy Access Control infrastructure. We'll detail innovative usecases as well as core identity and security features enabled thanks to this initiative

Key takeaways:

- What features of CIAM did help to get approval from business key players?
- An opportunity to shoot passwords dead. Should I take it?
- What identity standards helped in this overhaul?


Bertrand Carlier is a senior manager in the Cybersecurity & Digital Trust practice at Wavestone with over 14 years of experience. He has been leading major Identity & Access Management projects, working with a broad number of client companies, in many industries. He has been involved in...

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Session Links

Paris, France


Consumer Identity World Europe 2017

Registration fee:
Contact person:

Mr. Levent Kara
+49 211 23707710
  • Nov 27 - 29, 2017 Paris, France