Behavioral Economics: Understanding the Connected Customer
- TYPE: Combined Session DATE: Tuesday, November 28, 2017 TIME: 11:00-12:00 LOCATION: New York
People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories
What happens when a major French company decides to engage in a client identities overhaul? Beyond the traditional pain-points to overcome, this is a real opportunity to rethink client access and identity management. Come hear the story of this journey through business key players that can't hear words like authentication and security, IT players that _love_ their JDBC user password backend yet despise their legacy Access Control infrastructure. We'll detail innovative usecases as well as core identity and security features enabled thanks to this initiative
- What features of CIAM did help to get approval from business key players?