Behavioral Economics and The Future of Marketing
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Behavioral Economics and The Future of Marketing

Combined Session
Wednesday, September 13, 2017 15:00—16:00
Location: 409

Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.

Christian Goy
Christian Goy
Behavioral Science Lab
Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame...
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