The MarTech Panel
- TYPE: Combined Session DATE: Wednesday, September 13, 2017 TIME: 15:00-16:00 LOCATION: 409
Martech panel!Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise”
In this panel discussion, we can explore the blending of marketing and technology.
Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask what can we do to harness technology to achieve marketing goals and objectives
Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.