The MarTech Panel

  • TYPE: Combined Session DATE: Wednesday, September 13, 2017 TIME: 15:00-16:00 LOCATION: 409
Track

Sessions:

Martech panel!Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise”

In this panel discussion, we can explore the blending of marketing and technology. 

Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask  what can we do to harness technology to achieve marketing goals and objectives 


Speakers:

Kim Albee is the founder and President of Genoo. Genoo’s products and services over deliver what entrepreneurs, small and midsize businesses need to attract leads and grow new customers. Through two Software-as-a-Service offerings: her namesake product Genoo, and her new offering...

As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21 st -century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content...

Lars Helgeson has been in the Internet marketing space since 2000, when he co-founded one of the world's first email service providers, CoolerEmail. As a pioneer in responsible email marketing, he grew CoolerEmail to a global software company specializing in marketing communication with over...

Jason leads Gigya's global marketing initiatives. He has experience in marketing technology platforms and applications for both start-ups and large enterprises. Most recently, Jason led marketing at DataSift, and prior to that led business intelligence and advanced analytics marketing efforts at...


Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.


Speaker:

Christian Goy, is the co-founder and managing director of the Behavioral Science Lab. Business transformation and innovation leader, opera-lover, former professional athlete, two-time Hall of Fame inductee, and sub-four-minute miler, Christian was raised in East Germany, overcame adversity and...



Moderator:

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Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA

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