CIAM - The Base Layer for Marketing Automation

With over 2 billion people, Facebook manages the online identity of people from all over world. This talk will cover the trends that Facebook has seen in people's login preferences and the surfaces they login on. In this session, you will learn about the products Facebook offers for account creation across many surfaces, analytics, and account recovery. Learn how you can build meaningful customer connections with Facebook by providing an experience that is consistent, safe, and easy to use across channels and throughout the customer's journey with your business.