In looking at the core elements that determine the success of any Digital Transformation initiative, we see that it is all about following or (better) convoying the connected consumer or customer on his journey through a world of digital services customized to his needs. Selecting between friction and frictionless for the customer is just a click away. Deeply connecting the customer into every part of your organization therefore is the key to success. This is where Customer Identity Management (CIAM) comes in.
In this introductory talk, John Tolbert will outline strategic considerations on what CIAM really is, what makes it different to traditional, employee centric Identity Management, and how it should be integrated into your infrastructure.
