In today’s digital economy, accurate customer data is recognised as a strategic resource. However, as more personal data is collected, consumer trust continues to decline. Regulation such as GDPR and PSD2 will change the way businesses collect and use personal data. At the same time how can organisations harness the power of customer consent and innovate beyond compliance?
The emergence of a new trust focused marketplace requires a portfolio approach that brings the customer directly into the value chain. This session will explore the practical initiatives to: