No more Silos: Towards a Holistic Customer Experience Strategy
- TYPE: Combined Session DATE: Wednesday, November 23, 2016 TIME: 09:45-10:15
The ability to provide a superior customer experience and innovative services via all touchpoints in a highly personalized manner is not only a key competitive factor, it is a necessity to survive in the digital age. However, the results of our research reveal that most European companies are not yet well prepared for approaching customer experience in a holistic way – neither from a strategic or organizational nor from a technical perspective. One of the key challenge will be to overcome silo thinking and integrate teams, data, and IT systems.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- Nov 22 - 23, 2016 Paris, France