When the Customer Becomes the First Party
- TYPE: Keynote DATE: Tuesday, May 09, 2017 TIME: 14:50-15:10
The time is coming when customers have the upper hand, and companies agree to their terms rather than the other way around. Doc Searls, leader of the VRM (Vendor Relationship Management) movement, co-author of "The Cluetrain Manifesto", and author of "The Intention Economy: When Customers Take Charge", will explain how customer independence and empowerment will make the GDPR’s dreams come true—for both regulators and companies, as well as for customers themselves.
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- May 09 - 12, 2017 Munich, Germany