Customer-Centricism in FinTech - Is China Leading the Way?

Status quo: Banks are at the center of the FS universe

• the customer needs to move
• even Apps are a destination
• are existing FinTechs really that much better?

Customer Centricism

• banks and FinTechs need to move
• we need to pick up the customers where they hang around
• where do customers hang around and how to pick them up

Examples from China:

• WeChat
• AliPay
• Solutions from banking

Front-end vs. Back-end

• Customer interface and user experience
• Underlying technologies and interfaces
• Data protection, privacy and regulation

Conclusions

• Is China leading the way?
• Should we follow?
• What is applicable and how?

Presentation deck

Customer-Centricism in FinTech - Is China Leading the Way?

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