The transformation of business models into digital and the creation of new, natively digital business models, is requiring a new quality of interaction between individuals, businesses, governments and other institutions. Digital Business needs personal information of the consumer and therefore only can be successfull, if the consumer is able to have full control over what to share with whom. In this session, we will have a look at the market readiness for "privacy-by-design" approaches and user empowerment and give an outlook on how the markets will develop.
