Strong authentication is becoming more ubiquitous, more commoditized and more heavily consumed within the enterprise and beyond. This begs the question: Is the commoditization and consumerization of authentication driving the adoption of cloud-based authentication services, or is authentication as a service a natural outcome of increased cloud adoption? To what extent do authentication delivery models affect enterprise security strategies and impact on service provider business models. Lastly: Are the capabilities of authentication solutions inherent to the delivery model, and if so, what are the capabilities that will trigger wide-scale adoption?