Strong authentication is becoming more ubiquitous, more commoditized and more heavily consumed within the enterprise and of course beyond. This session will discuss the inter-connection between these trends, the cloud-social-mobile computing troika and the way strong authentication is delivered. Is the commoditization and consumerization of authentication driving the adoption of cloud-based authentication services, or is authentication as a service a natural outcome of increased cloud adoption? How will cloud-based authentication delivery models affect enterprise security strategies and impact on service provider business models. Lastly, what does the ultimate cloud-based authentication service offer and what are the capabilities that will trigger wide-scale adoption?