Leadership Brief: Beyond Marketing: The Future of Customer Interaction - 80292
Report Details

March 17, 2020
by
Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore, technological aspects shape the future of customer interaction: artificial intelligence and the Internet of Things (IoT) are among the most important technological trends in the changing field of customer interaction.
Date | Title | |
---|---|---|
Mar 17, 2020 |
Leadership Brief: Beyond Marketing: The Future of Customer Interaction - 80292Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore,… |
Read on KC PLUS
![]() |
Latest Related Reports
KuppingerCole PLUS
Get access to the whole body of KC PLUS research including Leadership Compass documents for only €800 a year
KuppingerCole Select
Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.
Blog
Informatica is Moving Data Management to the Cloud


Introducing Intelligent Data Management Cloud (IDMC) as a Comprehensive, Cloud-Native, and Cloud-First Approach to Data Management Data is the new gold, the new oil, or whatever. In the cloud, you only own the data, but not the applications, systems, or networks anymore. Data is essential for Digital Transformation. There is so much data that is sprawling that it is hard to keep control of it. And, within the SaaS and PaaS tenants, data is what belongs to the tenant. Many organizations fail in [...]
Latest Insights