Leadership Brief: Beyond Marketing: The Future of Customer Interaction - 80292
Report Details
March 17, 2020
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Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore, technological aspects shape the future of customer interaction: artificial intelligence and the Internet of Things (IoT) are among the most important technological trends in the changing field of customer interaction.
| Date | Title | |
|---|---|---|
| Mar 17, 2020 |
Leadership Brief: Beyond Marketing: The Future of Customer Interaction - 80292Customer interaction is much more than marketing—it comprises all touchpoints during the customer journey. And the borders are becoming more and more blurry as many areas, such as marketing, sales, service, support, and consultancy are part of customer experience (CX). Furthermore,… |
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