A Review of Cloud Business Models and Demonstrations in Finance and Health Clouds

Report Details

By Victor Chang, Gary Wills and David De Roure

This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models.

Using the Jericho Forum´s Cloud Cube Model (CCM), we classify cloud computing business models into eight types: (1) Service Provider and Service Orientation; (2) Support and Services Contracts; (3) In-House Private Clouds; (4) All-In-One Enterprise Cloud; (5) One-Stop Resources and Services; (6) Government funding; (7) Venture Capitals; and (8) Entertainment and Social Networking.

We newly propose the Hexagon Model that includes six key elements for sustainability based on Sun Tzu´s Art of War and literature review, and the sixth factor is rated based on case studies and peer reviews. Areas occupied in the Hexagon can represent strengths and weaknesses of a cloud business, and several cases are presented with rationale explained. Apart from the qualitative approach, the quantitative approach we use is the Capital Asset Pricing Model and Modern Portfolio Theory, both of which aim computing organisational sustainability and predict how well an organisation can perform.

We also present Finance clouds where Monte Carlo Methods (MCM) and Black Scholes Model (BSM) have been used to achieve portability, speed, accuracy and reliability from desktop to clouds. We have presented Storage for Health clouds, which have been in services. We also demonstrate how lessons learned in the Health Cloud are useful for Finance Clouds. Cloud computing indeed can provide exciting business models and use cases in different sectors.

You can get access to this document for free, if you register for KuppingerCole Select access now.

Date Title Price
May 03, 2010

A Review of Cloud Business Models and Demonstrations in Finance and Health Clouds

By Victor Chang, Gary Wills and David De Roure This paper reviews current cloud computing business models and presents proposals on how organisations can achieve sustainability by adopting appropriate models. Using the Jericho Forum´s Cloud Cube Model (CCM), we classify cloud…

€30.00 Get Access

Discover KuppingerCole

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Blog

Latest Insights

Hot Topics

Spotlight

Learn more

Cyber Defence Center

Today, the Cyber Defence Center (CDC) or Security Operations Center (SOC) is at the heart of enterprise security management. It is used to monitor and analyze security alerts coming from the various systems across the enterprise and to take actions against detected threats. However, the rapidly growing number and sophistication of modern advanced cyber-attacks make running a SOC an increasingly challenging task even for the largest enterprises with their fat budgets for IT security. The overwhelming number of alerts puts a huge strain even on the best security experts, leaving just minutes [...]

Become a Client

Learn more about becoming a Client

Contact Us

Call Us

+49 211 2370770
Mo - Fr 8:00 - 17:00