Press Contact

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Jennifer Haas

Communications Manager

press@kuppingercole.com
T +49 211 23 70 77-31
M +49 157 788 167 45

KuppingerCole Ltd.
Sonnenberger Str. 16
65193 Wiesbaden
Germany

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Jennifer Haas, Communications Manager:
+49 211 23707731

Mo – Fr 8:00 – 17:00

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Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their [...]

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