Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole
A change in approach will help businesses achieve the right balance between user experience, privacy and security more easily, says Martin Kuppinger , principal analyst at KuppingerCole.
“Most businesses are making the fundamental mistake of thinking inside-out, but by thinking outside-in, they will automatically put the consumer first,” he told Consumer Identity World Europe 2017...
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