Media Coverage

Consumer identity and access management is a growing trend, but system choice is still challenging, according to KuppingerCole Consumer identity and access management  (CIAM) systems first appeared around 2014, but the market is still immature, according to  Martin Kuppinger , principal analyst at KuppingerCole. “The strengths of CIAM systems vary depending on their roots, which means organisations need to be clear what their objectives are to choose the right system or systems to meet those needs,” he told  Consumer Identity World Europe 2017...

Read More

Businesses should not overlook the fact that the EU’s new data protection laws may require fundamental changes to internal business processes, warns a data protection lawyer The  General Data Protection Regulation  (GDPR) means that most businesses that deal with the personal data of European Union (EU) citizens will have to change the way they think about data protection, according to  Tim Maiorino , a data protection lawyer at Osborne Clarke based in Germany. “This is the view of the UK’s information commissioner  Elizabeth Denham ,...

Read More

Balancing user experience, privacy and security for the connected consumer is a key challenge for online businesses, according to KuppingerCole A change in approach will help  businesses achieve the right balance  between user experience,  privacy  and security more easily, says  Martin Kuppinger , principal analyst at KuppingerCole. “Most businesses are making the fundamental mistake of thinking inside-out, but by thinking outside-in, they will automatically put the consumer first,” he told  Consumer Identity World Europe 2017...

Read More

In the light of the high number of data breaches, organisations should embrace the inevitable and ensure they can build better trust if they are breached, an information security professional advises Consumers are the lifeblood of any business organisation, so it is important to protect their data, according to  Thom Langford , chief information security officer (CISO) at Publicis Groupe. “We need to ensure that security processes are embedded throughout the organisation, so that business data as well as customer data is protected,” he told  Consumer...

Read More

Businesses should look beyond compliance with new data regulations to ensure that their business processes and models are in line with future requirements, advises a privacy innovation expert Collaboration across business units is vital to compliance with the European Union’s (EU’s) General Data Protection Regulation (GDPR), according to  Katryna Dow , CEO and founder of life management firm  Meeco . Too many organisations have approached  GDPR  compliance as something that can be fixed by legal teams putting something in a policy document,...

Read More

Every year, we hear about the most memorable social media campaigns. They range from Oreo’s famous ‘ dunk in the dark ’ Tweet during the Super Bowl to NASA’s  #AYearInSpace  campaign. It always seems to be the B2C campaigns that are talked about. Big branding campaigns with the goal of reaching hundreds of millions of people. B2B marketing typically has a different goal. Reach a targeted audience and drive demand, leads or sales conversations. That’s why we decided to highlight the best B2B social media marketing campaigns to learn from in...

Read More

Open standards will help organisations comply with new EU data protection regulations, while ensuring interoperability and a good user experience, according to a global standardisation group The use of open standards can help organisations comply with requirements of the EU’s  General Data Protection Regulation (GDPR), says  Colin Wallis , Executive Director of the  Kantara Initiative . “A key requirement of the GDPR is gathering user consent for collecting personal data, which is an example of where an open specification can be used...

Read More

By exceeding the bare minimum requirements set by privacy regulations, businesses can win customers by offering greater assurances, says a business adviser Companies should use a risk-based approach to privacy to go beyond regulations such as the  EU’s General Data Protection Regulation  (GDPR) to gain a competitive advantage, according to  Phil Lam , co-founder of  Lam Advisory . “If companies consider privacy not just as a way to meet some new regulation, but as a way to differentiate themselves from competitors, that could give them an...

Read More