Oh wait, you already are. Only up until now you haven’t realised the direct value of this model. Up until now, your attributes i.e. your data or your information, has been captured and is now in the control of organisations. It’s mostly anonymsed, aggregated and is then shared with other organisations as part of a B2B commercial transaction.
To highlight the model we are the subjects of, Madhumita Venkatramanan, Senior Editor Wired UK, detailed the below in her 2014 article titled, Madhumita Venkataramanan: My identity for sale .
" I’m a 26 year-old...