Everything we admire, love, need to survive, and that brings us further in creating a better future with a human face is and will be a result of intelligence. Synthesizing and amplifying our human intelligence have therefore the potential of leading us into a new era of prosperity like we have not seen before, if we succeed keeping AI Safe, Secure and Ethical.
Since the very beginning of industrialization, and even before, we have been striving at structuring our work in a way that it becomes accessible for machine-based automation. To do so, we have had to become more and more focused, sophisticated and somehow limited to narrow knowledge domains, trying to do one single thing as good as it can be done. With AI entering the equation, this task will be taken away from us, eventually causing some kind of relief in an omnipresent cybersecurity skills shortage.
Managing customer information in a digitally changing economy with many business partners in need of access is one of today's biggest challenges and will continue to evolve rapidly. Understanding the wishes and requirements of customers and mapping them successfully in CIAM processes is the key to successful online business. Customers have a constantly growing selection of online service providers; your CIAM is one of the decisive points with which you can drive your customers to choose your business and achieve a lasting customer loyalty for your company.
Customer Experience (CX) is the central starting point when it comes to the strategic definition of your Management. Managing millions of identities and handling several millions of interactions per day is a technical challenge that changes every day. However, ease of use, efficiency, and joy of use by the customer are indispensable prerequisites. At the same time, it is mandatory that every consumer can have controlled access to his data.
Marketing automation is software and strategy at the same time that allows companies to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into satisfied customers. This type of marketing typically generates significant new revenue for companies and provides an excellent return on the investment required. The term “marketing automation” has become a buzz-word even in the It focused business. Marketing automation can be a fantastic tool to help a company to nurture their leads across multiple channels, prioritize the right leads to engaging with.
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