The CIAM Strategy Track

  •  TYPE: Track   DATES: September 20 - September 21, 2018
Conference Tracks

Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way. 

In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay.

The General Data Protection Regulation (GDPR) is in force from May 25, 2018, and brings new challenges for companies who deal with customers that are based in the EU. All business activities including personal data must comply with the GDPR. Not only consumer have extended rights, the definition of what is personal data and how it can be used is changed.

Moderators:

Tracks:

Balancing User Experience, Privacy, and Security

Sessions:

Three Indispensables of Identity Assurance - Volition, Practicability & Confidentiality

Date: Thursday, September 20, 2018 Time: 10:30-11:30 Location: Emerald 3

Three Indispensables of Identity Assurance - Volition, Practicability & Confidentiality
Passwords, though unloved, are absolutely necessary for its own sake and self-sovereign identity as well as for multi-factors, SSOs and biometrics. Expanded Password System that accepts both images and texts could make the authentication intuitive, stress free and yet secure. Active discussions have begun at OASIS.

Panel: What Consumers Want from CIAM?
We've heard about the technical capabilities that CIAM solutions have to offer, and about the business and regulatory drivers in the field. But what do consumers want? In this session, we'll hear the perspective of end-user companies regarding their digital identities. What are the top concerns of the customers? What are the features they like and dislike?  

Bringing Opposing Sides Together: Using Blockchain-Based KYC to Improve Customer Experience and Compliance Simultaneously

Date: Thursday, September 20, 2018 Time: 11:30-12:30 Location: Emerald 3

Bringing Opposing Sides Together: Using Blockchain-Based KYC to Improve Customer Experience and Compliance Simultaneously

Customer Journey and Customer Experience

CIAM Innovation & Customer Journey

Sessions:

How User Controlled Identities Can Improve Customer Experience Whilst Increasing Security?

Date: Thursday, September 20, 2018 Time: 13:30-14:30 Location: Emerald 3

How User Controlled Identities Can Improve Customer Experience Whilst Increasing Security?

Panel: How Behavioral Analytics is Transforming the User Experience and your CIAM Strategy
Behavioral analytics is a science of learning. It looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices. Leading marketers are using this data to inform everything they do – from brand strategy to marketing campaigns and customer service as a way of providing the tailored experiences that consumers have now come to expect. No longer an added bonus for companies looking to get...

Customer Journey & Customer Experience: Delivering the right value and information

Date: Thursday, September 20, 2018 Time: 14:30-15:30 Location: Emerald 3

Customer Journey & Customer Experience: Delivering the right value and information
This talk will present a new platform that was built to help enterprises help understand their customers better and deliver an exceptional customer experience. This solution helps customer-centric professionals take a comprehensive, end-to-end approach to managing the customer relationship, from mapping the customer journey and identifying pain points in the journey to generating survey questions and analyzing the resulting data to identify improvement opportunities.

Panel: How Chatbots Will Change the Way We Deal with Customers
It's normal for most of us to interact with technology in our daily lives. Companies lean on technologies to engage with customers, to help them with customer service, or enhance their customer experience through technology. Digital transformation has the opportunity to greatly improve a company's customer service and the overall customer experience. But companies cannot take a slow approach to implementing these technologies effectively. Consumers are used to better interactions as a result...

Doing Business in Europe: GDPR Is Here Now!

Sessions:

GDPR in Real Life – What Do All Those New Requirements Mean in Practice and How Do Companies, Consumers and Authorities Deal with Them?

Date: Friday, September 21, 2018 Time: 10:30-11:30 Location: Emerald 3

GDPR in Real Life – What Do All Those New Requirements Mean in Practice and How Do Companies, Consumers and Authorities Deal with Them?
This workshop gives insights on which of all those abstract requirements that GDPR introduced are the most relevant ones from a consumer perspective and therefore just as well from an authority and business perspective and how they are being implemented into the daily business of a company. 

Panel: Cyber Risk Governance in the Era of GDPR - A Holistic Approach

Date: Friday, September 21, 2018 Time: 11:30-12:30 Location: Emerald 3

Panel: Cyber Risk Governance in the Era of GDPR - A Holistic Approach

Cross-Border Data Management and Cybersecurity: Walking the Tightrope of Compliance and Business Innovation in a Post-GDPR World

CIAM, MarTech and AI - Be Prepared for the next Big Thing

Sessions:

Why Identity Integration is Foundational for a Seamless User Experience

Date: Friday, September 21, 2018 Time: 13:30-14:30 Location: Emerald 3

Why Identity Integration is Foundational for a Seamless User Experience
Most organizations understand the importance of identity’s role in providing privacy and security when it comes to the user experience. But identity is more than that. In fact, many organizations have moved to the understanding that identity and application contexts are actually the foundation for providing the right user experience and appropriate information disclosure. Although the connection between a great user experience and a 360 view of your users is now undeniable,...

Panel: The Future of Marketing
Marketing is in a transitional era. New technologies have changed so much about how marketers work -- from the responsibilities of the chief marketing officer, to what content is created, and why. The smartest marketers today are agile and able to quickly adapt to change. From experimenting with artificial intelligence (AI) and refining how to use big data to connect with consumers on their own terms and building brand loyalty with authentic storytelling. This...

The Mirror of Conversational AI

Date: Friday, September 21, 2018 Time: 14:30-15:30 Location: Emerald 3

The Mirror of Conversational AI
This talk looks at how a conversational AI system is a mirror, composed of two identities. The input from the user and the output from the AI system contain vast arrays of data. And today, with legislation like GDPR and security concerns we look at how the user's identity is of great value, how the bot's identity must be authenticated, and ways these two complicated systems can be managed for maximum value to both parties.

Nudging Customers into Action with Behavioral Economics
Demonstrating that humans’ irrational decisions actually follow a predictable pattern netted Behavioral Economist Richard Thaler the Nobel Prize last December. His bestseller Nudge: Improving Decisions About Health, Wealth, and Happiness looks at ways to effect change despite humans’ cognitive biases for irrational choices. In the increasingly complex marketing environment, understanding your customers’ root motivations and using them can lead to more effective...


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Seattle, USA

Conference

Consumer Identity World USA 2018

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Ms. Lauren Zuber
+49 211 23707725
lz@kuppingercole.com
  • Sep 19 - 21, 2018 Seattle, USA

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