Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.
In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on their way and here to stay.
The General Data Protection Regulation (GDPR) is in force from May 25, 2018, and brings new challenges for companies who deal with customers that are based in the EU. All business activities including personal data must comply with the GDPR. Not only consumer have extended rights, the definition of what is personal data and how it can be used is changed.