The CIAM Strategy Track

  •  TYPE: Track   DATES: September 12 - September 13, 2017
Conference Tracks

Consumer Identity & Access Management affects every part of the business. Managing customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant challenges today, and it will continue to evolve rapidly. Besides that, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer is able to control the access of his personal information. 

In this track, you will learn more about:

  • Customer Experience Excellence: The Next Level
  • Balancing User Experience and Privacy Requirements
  • Doing Business in Europe: How to Comply with the new Privacy Regulation (GDPR)
  • CIAM and the Future of Marketing

Moderators:

Tracks:

Balancing Customer Experience Excellence and Privacy Requirements

Sessions:

The “Why” Behind Customer Journeys

Date: Tuesday, September 12, 2017 Time: 11:00-12:00 Location: 409

The “Why” Behind Customer Journeys
People are notoriously unreliable witnesses to their own thoughts and motivations. However, the ability to design behavior-based solutions is the common denominator of every successful modern brand. Behavioral science is the way to navigate the chaos of choice and during this keynote we will share how to turn behavioral economic principle into practical brand and product success stories

Panel: A world beyond passwords - Improving security, efficiency, and user experience
There’s a reason why many of us use the same simple password for every login: Who can remember dozens of different combinations of numbers and letters?  The good news is that technology is on the verge of rendering passwords obsolete – bolstering security, as well as making users and customers happier.  In this session, hear user case studies and leading practices for improving security, efficiency, and user experience.

How to Build Consumer Systems that have Privacy Designed in

Date: Tuesday, September 12, 2017 Time: 12:00-13:00 Location: 409

How to Build Consumer Systems that have Privacy Designed in

Panel: From Dumb Cookies to Informed Consent: Privacy-by-design as a Strategic Requirement
This panel will include a look at the GDPR requirements, with an emphasis on the business opportunities for creating closer customer relationships when moving to informed consent; including the ability to potentially convince customers of moving to non-freemium models and paying for better service. We will also consider the impact on how the customer journey will change to gain consent for additional purposes.

CIAM Innovation

Sessions:

Chaining identity blocks to boost your user experience and KYC strategies

Date: Tuesday, September 12, 2017 Time: 14:00-15:00 Location: 409

Chaining identity blocks to boost your user experience and KYC strategies
Block, chain, and identity.  Three words that buzz, fade and mature. Order them differently and you’ll unlock your services. This session will - without dealing with fancy DLT and B-word technologies - try to convince you that what you have done, what you are building, and what you foresee can serve your profound desires to improve the experience of your users if thought within a pragmatic strategy. Following IAM best practices and examples of our last...

The Changing Face of Identity
CIAM adoption is growing rapidly, but the category is not yet widely understood. Although CIAM’s basic functions – authentication, authorization, user administration, and identity access/repository services - are similar to traditional (workforce) IAM ones, they differ in the user experiences offered, scale of operation, software development practices, nature of services, and standards required. Many businesses must work to comply with GDPR and other privacy mandates at the...

Family Identity and Consent Management - It’s Not Child’s Play!

Date: Tuesday, September 12, 2017 Time: 15:00-16:00 Location: 409

Family Identity and Consent Management - It’s Not Child’s Play!
Organizations adoption of third party identity systems is driven by scalability, security and ease of use for the consumer, but when minors are involved, systems must step-up their game.  The game begins with an age indicator to guide next steps in knowing the customer. Whether you are blocking engagement or inviting them in, the age attribute in identity systems, may trigger the need for verifiable consent from parent/guardians who are sitting on the sidelines....

The User Experience Panel
The combination of Identity & Access Management and Customer Relationship Management continues to be a core element for any digital business. Because of all the different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer can control the access of his personal information. This panel will...

Doing Business in Europe: How to Comply With the New Privacy Regulation (GDPR)

Sessions:

GDPR – New Rules, Higher Fines and Many to Dos: What Business Should Know and Why They Should Do It

Date: Wednesday, September 13, 2017 Time: 11:00-12:00 Location: 409

GDPR – New Rules, Higher Fines and Many to Dos: What Business Should Know and Why They Should Do It
Europe and Data Protection – with GDPR, an entirely new chapter is added to the overly exciting book of data protection laws in Europe. The General Data Protection Regulation will be enforceable from 26 May 2018 – and it applies to any business with involvement of personal information in Europe – regardless where the business is located. GDPR introduces numerous new rules setting out detailed requirements for internal and external facing processes establishing...

Panel: GDPR Economics - The Survival of the Fittest
Industry surveys from late 2016 exposed more than half of the world’s businesses as unready for GDPR. Recent anecdotal observations suggest much work remains to avoid a train wreck in 2018. Awareness of GDPR obligations and risks is necessary to protect businesses, but is that enough? Like every other seminal change in the Internet or IT environment, the requirement to comprehensively address online privacy will create winners and losers. Losers will face regulatory friction and...

The EU's PSD2-Regulation and Current Realities from an Outside View

Date: Wednesday, September 13, 2017 Time: 12:00-13:00 Location: 409

The EU's PSD2-Regulation and Current Realities from an Outside View
A brief introduction to CAPS A presentation on the complexities involving PSU consent on PSD2 Q&A session 

GDPR Compliance on Cloud Data and Its Challenges

CIAM and the Future of Marketing

Sessions:

Consumer Identity Trends for Building Customer Connections

Date: Wednesday, September 13, 2017 Time: 14:00-15:00 Location: 409

Consumer Identity Trends for Building Customer Connections
With over 2 billion people, Facebook manages the online identity of people from all over world. This talk will cover the trends that Facebook has seen in people's login preferences and the surfaces they login on. In this session, you will learn about the products Facebook offers for account creation across many surfaces, analytics, and account recovery. Learn how you can build meaningful customer connections with Facebook by providing an experience that is consistent, safe, and easy to use...

CRM, Marketing Automation, User Experience, and Understanding Consumer Identity
Consumer identity cannot live in a vacuum. It must be apply to sales, marketing, customer service, and as many other aspects of the business as possible. This presentation will cover how the pieces fit together and how you can leverage the data you gather into building effective interactions with your leads and clients. How to gather and store consumer data How to leverage data in your CRM and sales process Targeting market segments by effectively using consumer data Building...

The MarTech Panel

Date: Wednesday, September 13, 2017 Time: 15:00-16:00 Location: 409

The MarTech Panel
Martech panel!Closing the Marketing and IT divide… “Collaboration offers huge pay off throughout the enterprise” In this panel discussion, we can explore the blending of marketing and technology.  Anyone concerned with digital marketing is involved since digital by its very nature is technologically-based. We will ask  what can we do to harness technology to achieve marketing goals and objectives 

Behavioral Economics and The Future of Marketing
Humans are complex and simply reflecting them through data, even big data, might seem limiting. For years the marketing and research world tried to convince us that more data would be the solution to more predictability — better models could tell us when, who, where and what. And though we have come closer, we still don’t know why people do the things they do or will do in the future.


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Seattle, USA

Conference

Consumer Identity World USA 2017

Language:
English
Registration fee:
€1200.00 $1500.00 S$1920.00 13200.00 kr
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Contact person:

Mr. Levent Kara
+49 211 23707710
lk@kuppingercole.com
  • Sep 12 - 13, 2017 Seattle, USA

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