Marketing Automation Manager for B2B (m/w/d)

  • DEPARTMENT: Marketing STARTING DATE: January 01, 2022 LOCATION: Wiesbaden

Are you passionate about bringing customer journeys to life with sophisticated marketing automation campaigns? Do you enjoy optimizing strategies for the needs of an international B2B target group? Look no further. 

We are hiring an experienced Marketing Automation Manager for optimizing B2B marketing communication and automated communication journeys. As an international IT analyst company, we are helping organizations around the globe to meet the right decisions when it comes to information security and tech investments. As the field of information security is diverse, we want to address our target group as individually as possible by optimizing our communications processes. 

KuppingerCole offers you a working environment where you can develop your potential… 

  • You design customer journeys and execute marketing automation campaigns
  • You measure the performance of the campaigns to optimize the conversion rates
  • You are responsible for monitoring and reporting of direct marketing campaigns
  • You plan and coordinate with other departments (events, graphics, research)  
  • University degree in marketing and/or communications or social sciences with appropriate professional experience 
  • 2-5 years job experience in direct marketing and marketing automation tools (experience with Pardot is a plus) 
  • Experience in planning, executing, and measuring the performance of marketing automation campaigns 
  • Experience with the implementation of digital customer journeys and mapping marketing automation workflows 
  • Proficient language skills in both written and spoken English (German not required but preferred) 
  • Worked in B2B and Software-as-a-Service organizations and are interested in technical topics 
  • Strong project management and communication skills 
  • Knowledge of current digital communications techniques is preferred 
  • Knowledge of Microsoft Office programs mandatory 

Does that sound interesting to you? Basically, we offer you a rewarding job in an expanding, global company. You will work in an international, friendly and open-minded team on highly interesting projects.

More reasons to join KuppingerCole Analysts:

  • An attractive basic salary, benefits and an attractive bonus program
  • A long-term position with flexible working hours
  • Possibility for working in Home Office
  • Modern working environment and equipment of high quality
  • Individual support in the further development of personal and professional skills
  • A dynamic, open-minded team of colleagues who enjoy their work
  • Good working atmosphere in an appealing and increasingly diverse company with flat hierarchies and short decision-making processes

    …and a corporate program for job bikes!

Please send your application by email (no offer for temporary work) indicating your salary expectation to

Bettina Buthmann Chief of Staff

Duisburg / Germany


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