Focus Area: Connected Consumer

What is Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.

Selecting the right items of information and a proper understanding of the quality and reliability of that data are essential management tasks. Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or helpdesk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. On the other hand, the act of providing personal information to a commercial organisation will only be possible when the consumer can expect the required level of trustworthiness and security being applied to personal data. Trust is essential and losing this trust will inevitably endanger the business model and thus threaten the existence of an enterprise.

Latest Research, Upcoming Webinars and Events From
Connected Consumer

Webinar

GDPR as opportunity to build trusted relationships with consumers

The new regulations of the EU GDPR apply not only to companies in the EU but every organization dealing with the personally identifiable information of EU citizens. This means most enterprises across the world will be impacted when compliance is required on May 25, 2018. More

Executive View

Executive View: Microsoft Security Suite - 72541

A comprehensive approach to data protection – one that combines all aspects of computing infrastructure– rather than the point products that comprise many organization’s cybersecurity environment, is a decided plus, provided the overall goal is achieved. More

Webcast

Identity Assurance - the Art of Knowing Your Customers

To conduct online business, users need to be able to identify themselves remotely and reliably. In most cases, however, it is not sufficient for the user to simply assert "I am who I say I am - believe me." When doing digital business, you will never meet your customers face-to-face, and there is a need to establish certainty and proof of the customers' identity. Digital on-boarding must be simple for the user, while at the same time give the business enough information to ensure trust. More

Workshop

Dec 07, 2016: Der neue Datenschutz – Crashkurs für IT-Professionals

In weniger als eineinhalb Jahren tritt die neue Datenschutzgrundverordnung der EU (EU-DSGVO), besser bekannt unter der englischen Abkürzung GDPR (General Data Protection Regulation), in Kraft. Höchste Zeit also, sich mit den Veränderungen zu befassen, die dieses EU-weit geltende Gesetz bringen wird, und insbesondere mit dessen Auswirkungen auf die IT. Dieser eintägige Crashkurs macht Sie fit für die neue Datenschutz-Ära und bewahrt Sie vor unangenehmen Überraschungen. More

Latest News From Connected Consumer

Congress

European Identity & Cloud Conference 2017

European Identity & Cloud Conference 2017 is the place where identity management, cloud, and information security thought leaders and experts get together to discuss and shape the future of secure, privacy-aware agile, business- and innovation-driven IT. The EIC has become a kind of family…

Blog

GDPR and Customer Data - Eyes on the Stars and Feet on the Ground

Big data analytics is getting more and more powerful and affordable at the same time. Probably the most important data within any organisation is knowledge of and insight into its customer's profiles. Many specialized vendors target these organisations. And it is obvious: The identification…

Executive View

Executive View: Microsoft Security Suite - 72541

A comprehensive approach to data protection – one that combines all aspects of computing infrastructure– rather than the point products that comprise many organization’s cybersecurity environment, is a decided plus, provided the overall goal is achieved.

Executive View

Executive View: RSA Identity Governance and Lifecycle - 72503

RSA Identity Governance and Lifecycle is a complete solution for managing digital identities, both inside and outside the enterprise. The RSA solution covers all aspects of governance from attestations to policy exceptions and identity lifecycle, from provisioning to entitlement assignment…

Blog

The importance of consent management: CIAM vs. GDPR

Consumer identity and access management solutions are bringing value to the organizations which implement them, in terms of higher numbers of successful registrations, customer profiling, authentication variety, identity analytics, and marketing insights.  Many companies with deployed…

Executive View

Executive View: TechDemocracy CRS&G Cyber Risk Governance Services Framework - 72536

Achieving risk governance and resilience, while ensuring protection from Cyber risks by creating a standards-based process framework focusing on a risk based approach and implemented using a complementary software platform.

Blog

Do you need a better IAM system to meet the GDPR requirements?

GDPR, the EU General Data Protection Regulation, is increasingly becoming a hot topic. That does not come as a surprise, given that the EU GDPR has a very broad scope, affecting every data controller (the one who “controls” the PII) and data processor (the one who…

Blog

Is your software GDPR compliant? Is that the right question?

I hear this question being asked more and more  of vendors and of us analysts, whether a vendor’s software is GDPR compliant. However, it is the wrong question. The correct question is: “Does the software allow my organization to fulfill the regulatory requirements of EU…

Blog

Revision of the Payment Services Directive (PSD2) - A significant set of new requirements for financial institutions

The European Commission´s revision of the Payment Services Directive (PSD2) is coming along with a significant set of new requirements for financial institutions with and without a banking licence – and therefore doesn´t only have friends It all started with the 1st…

Executive View

Executive View: ForgeRock Access Management - 71316

ForgeRock Access Management is a full-feature Identity and Access Management (IAM) system.  It provides numerous authentication options, an adaptive risk engine, identity federation, and advanced policy-based authorization capabilities.   ForgeRock supports open standards…

About KuppingerCole

Our Capabilities

KuppingerCole’s values are expertise, thought leadership, neutrality and outstanding practical relevance.

Our People

KuppingerCole’s highly qualified and globally recognized analysts continuously research and update KuppingerCole online research library, and perform manufacturer-independent advisory services.

Our Methodologies

Proven approach of KuppingerCole focuses on lean, efficient projects, with a structured methodology based on ongoing research, publications, and thought-leading deep knowledge of our analysts.

Our Experience

A large number of KuppingerCole’s existing reports and a significant number of new reports published every year ensures that you can always access up-to-date information you need for your decisions.

Discover KuppingerCole

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Sign Up now

Blog

Blog

GDPR and Customer Data - Eyes on the Stars and Feet on the Ground

Big data analytics is getting more and more powerful and affordable at the same time. Probably the most important data within any organisation is knowledge of and insight into its customer's profiles. Many specialized vendors target these organisations. And it is obvious: The identification of [...]

Stay Connected

Latest Insights

Hot Topics

Become a Client

Learn more about becoming a Client

Contact Us

Call Us

+49 211 2370770
Mo - Fr 8:00 - 17:00