Focus Area: Connected Consumer

What is Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.

Selecting the right items of information and a proper understanding of the quality and reliability of that data are essential management tasks. Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or helpdesk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. On the other hand, the act of providing personal information to a commercial organisation will only be possible when the consumer can expect the required level of trustworthiness and security being applied to personal data. Trust is essential and losing this trust will inevitably endanger the business model and thus threaten the existence of an enterprise.

Latest Research, Upcoming Webinars and Events From
Connected Consumer

Webinar

Patients, People and Things - Managing Identities in Healthcare

Digital transformation is a game changer in the health sector and a core requirement is better identity management. The need for improved security in modern medical facilities, the growing reliance on monitoring devices and support for millennials in their health outcome management, all require improved healthcare IAM. This will eliminate administrative expense, implement up-to-date governance and facilitate the exploitation of known trends in healthcare.

Executive View

Executive View: Onegini Connect - 79031

Onegini provides a compelling solution for Consumer Identity and Access Management (CIAM). Onegini is headquartered in Europe and has global ambitions. They have expertise in EU regulations such as GDPR and PSD2. They are positioning their product as a CIAM solution for financial, health care, and insurance industries with a strong mobile differentiator to enhance customer engagement.

Webcast

Martin Kuppinger - Microservices Architectures: Making IAM Hybrid

In recent times, an increasing number of vendors announced a migration of their products towards microservices architectures. Some renovate their existing on premises IAM tools, others build new solutions with a new architectural approach. Factually, the idea isn’t that new, but the evolution in the field of microservices and containerization now enables flexible architectures that allow to distribute and scale components better than in the past. Furthermore, such architectures build the foundation for simplified hybrid cloud deployments, but also increased customization using APIs...

Conference

Consumer Identity World Tour 2018

The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.

Latest News From Connected Consumer

Conference

Consumer Identity World Tour 2018

The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.

Executive View

Executive View: Onegini Connect - 79031

Onegini provides a compelling solution for Consumer Identity and Access Management (CIAM). Onegini is headquartered in Europe and has global ambitions. They have expertise in EU regulations such as GDPR and PSD2. They are positioning their product as a CIAM solution for financial, health…

Blog

"Archive != Delete": Bring Back the Delete Button

Why does it seem to be getting harder to delete information online? GDPR will take effect in just a few days. GDPR empowers EU people to take control of their personal information. When in force, GDPR will mandate that companies and other organizations which control or process personal…

Blog

How (Not) to Achieve Instant GDPR Compliance

With mere days left till the dreaded General Data Protection Regulation comes into force, many companies, especially those not based in the EU, still haven’t quite figured out how to deal with it. As we mentioned countless times earlier, the upcoming GDPR will profoundly change the way…

Blog

Will Your Security Solutions Violate GDPR?

As the May 25th, 2018 GDPR enforcement date approaches, more and more companies are actively taking steps to find, evaluate, and protect the personally identifiable information (Personal Data) of EU persons. Organizations that do business with EU persons are conducting data protection impact…

Leadership Brief

Leadership Brief: Product Security as Your Biggest Challenge: Start Before It’s Too Late - 72011

The Internet of Things (IoT) has enormous potential to transform and benefit both consumers and industries, but along with it comes significant privacy and security implications. Addressing these challenges early on in an IoT project can go a long way to lowering potential security risks in…

Whitepaper

Whitepaper: Varonis - Daten kennen - 79028

Neue Regulierungen wie die Datenschutz-Grundverordnung (DSGVO) und die stetig wachsende Gefahr durch Cyber-Attacken führen zu einem hohen Druck auf Unternehmen. Es gibt aber auch Chancen, wenn man versteht, wo die wirklich wertvollen Daten liegen und sich darauf fokussiert, diese Daten…

Blog

IAM as Microservices: It’s About Flexibility and Agility

Since I’m observing the IAM business, it has been under constant change. However, there is a change on its way that is bigger than many of the innovations we have seen over the past decade. It is IAM adopting the architectural concept of microservices. This will have a massive impact…

Blog

Blockchain for Identity – Myth or Potential?

During yesterday’s opening keynote at the EIC (European Identity & Cloud Conference), I brought up (and explained) a slide about the areas where Blockchain technology has the potential of helping solving existing identity problems, either by doing it just better than today or…

Blog

Blockchain Identity – Success Factors and Challenges

When new things arrive, which are still in the pioneering stage and far from reaching maturity, there is always a lot of discussion. This is even more true for Blockchain Identity, where the massive hype around Blockchains, a long history of clever ideas failing, and a few interesting…

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Blog

Future-Proofing Your Cybersecurity Strategy

It’s May 25 today, and the world hasn’t ended. Looking back at the last several weeks before the GDPR deadline, I have an oddly familiar feeling. It seems that many companies have treated it as another “Year 2000 disaster” - a largely imaginary but highly publicized issue [...]

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