Focus Area: Connected Consumer

What is Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.

Selecting the right items of information and a proper understanding of the quality and reliability of that data are essential management tasks. Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or helpdesk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. On the other hand, the act of providing personal information to a commercial organisation will only be possible when the consumer can expect the required level of trustworthiness and security being applied to personal data. Trust is essential and losing this trust will inevitably endanger the business model and thus threaten the existence of an enterprise.

Latest Research, Upcoming Webinars and Events From
Connected Consumer

Webinar

How to Handle Consent to Be Compliant With the GDPR and the Upcoming ePrivacy Regulation

GDPR is here to stay and the new ePrivacy regulation is on the horizon, but many organizations are still not yet in full state of compliance. A core requirement for compliance with GDPR is the concept of “consent,” which is fairly new for most data controllers. Now, with the GDPR regulation in force, parties processing personally identifiable information need to ask the user for his/her consent to do so and let the user revoke that consent any time and as easily as it was given.

Leadership Compass

Leadership Compass: Cloud-based MFA Solutions - 70967

This report provides an overview of the market for Cloud-based Multi-Factor Authentication (MFA) solutions and provides you with a compass to help you to find the service that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and innovative approaches to providing Cloud-based MFA solutions.

Webcast

Buying Into Zero Trust? What You Need to Consider to Be Successful

As organizations take on the digital transformation, trends such as mobility, proliferation of SaaS applications and cloud infrastructure are driving up the number of connected entities and devices increasing the attack surface. With the spate of recent acquisitions in the market looking to change the way we approach security, we need to think beyond the technology and focus on the gaps we need to consider.

Conference

Consumer Identity World EUROPE 2018

The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.

Latest News From Connected Consumer

Congress

European Identity & Cloud Conference 2019

Come to the place where the Digital Transformation is happening. The European Identity & Cloud Conference, held from May 14-17, 2019, offers a mixture of best practice discussions, visionary presentations, and networking opportunities with a future-oriented community. More than 800 thought…

Conference

Blockchain Enterprise Days 2019

Blockchain Enterprise Days (#BeDays19) will take place February 19-20, 2019 in Frankfurt, Germany. Blockchain is still on everyone's lips and is no longer reserved for the financial sector. For this reason, the Blockchain Enterprise Days will focus on further enterprise application areas of…

Webcast

Buying Into Zero Trust? What You Need to Consider to Be Successful

As organizations take on the digital transformation, trends such as mobility, proliferation of SaaS applications and cloud infrastructure are driving up the number of connected entities and devices increasing the attack surface. With the spate of recent acquisitions in the market looking to…

Leadership Compass

Leadership Compass: Cloud-based MFA Solutions - 70967

This report provides an overview of the market for Cloud-based Multi-Factor Authentication (MFA) solutions and provides you with a compass to help you to find the service that best meets your needs. We examine the market segment, vendor service functionality, relative market share, and…

Webcast

Customer Identity Access Management (CIAM): Creating the Foundations for User Focused Digital Business, GDPR Compliant

Digital Business Transformation is a continuous process that affects all areas of doing business, with technology finally getting the right focus: The customer and his/her experience with your business. It is now all about providing that ultimate Frictionless CX (customer experience) so…

Webcast

Dr. Hans Lombardo - Identity for a Connected World

  In this session, we will examine use of blockchain tech and smart contracts How the blockchain can support identity verification of humans (KYC), objects (KYO) and connected devices (KYD) Building a platform-as-a-service offering shared regulatory compliance services for…

Webcast

Tim Maiorino - GDPR: Four Months in... And Now

A quick overview of how the perception of GDPR has developed over the last few weeks prior to 25th May 2018 and in the weeks following the date everyone had been waiting for and working towards for months and months. Is GDPR as dangerous as everyone thought? What are the most relevant…

Webcast

Prabath Siriwardena - Five Pillars of Consumer IAM

Transforming the customer experience is at the heart of digital transformation. Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. Customer Identity and Access Management (CIAM) is a whole…

Webcast

Christian Goy - Data Privacy: Who Actually Cares and Why

Most of us know that Facebook, Google, Amazon and million others are collecting vast troves of demographic and behavioral data about us — sometimes even if you aren't on Facebook. That’s bad, right? But do we really care? If we don't care — that is excellent news for…

Webcast

Panel: How to Defend Your Customer from Current and Future Threats

Learn best practices from data protection experts on how to use the latest defenses to secure your organization against the latest threats and to offer your customer a smooth customer journey without fears.

About KuppingerCole Analysts

Our Capabilities

KuppingerCole’s values are expertise, thought leadership, neutrality and outstanding practical relevance.

Our People

KuppingerCole’s highly qualified and globally recognized analysts continuously research and update KuppingerCole online research library, and perform manufacturer-independent advisory services.

Our Methodologies

Proven approach of KuppingerCole focuses on lean, efficient projects, with a structured methodology based on ongoing research, publications, and thought-leading deep knowledge of our analysts.

Our Experience

A large number of KuppingerCole’s existing reports and a significant number of new reports published every year ensures that you can always access up-to-date information you need for your decisions.

Discover KuppingerCole

KuppingerCole Select

Register now for KuppingerCole Select and get your free 30-day access to a great selection of KuppingerCole research materials and to live trainings.

Sign Up now

Blog

Blog

The Ethics of Artificial Intelligence

The Ethics of Artificial Intelligence

Famously, in 2014 Prof. Stephen Hawking told the BBC: "The development of full artificial intelligence could spell the end of the human race." The ethical questions around Artificial Intelligence were discussed at a meeting led by the BCS President Chris Rees in London on October 2nd. This is also an area covered by KuppingerCole under the heading of Cognitive Technologies and this blog provides a summary of some of the issues that need to be considered. Firstly, AI is a generic term and it is [...]

Stay Connected

Latest Insights

Hot Topics

Become a Client

Learn more about becoming a Client

Contact Us

Call Us

+49 211 2370770
Mo - Fr 8:00 - 17:00