Focus Area: Connected Consumer

What is Connected Consumer

When dealing with consumers and customers directly the most important asset for any forward-thinking organisation is the data provided and collected for these new type of identities. The appropriate management of consumer identities is of utmost importance. Handing over personal data to a commercial organisation the consumer typically does this with two contrasting expectations. On one hand the consumer wants to benefit from the organisation as a contract partner for goods or services. Customer-facing organizations get into direct contact with their customers today as they are accessing their products and services through various channels and deploying various types of devices. It is essential to know the relevant attributes of that customer at the right time: An improved user experience leads to customer satisfaction and thus to returning customers.

Selecting the right items of information and a proper understanding of the quality and reliability of that data are essential management tasks. Customer identities are the result of the ongoing consolidation of data from various sources, including initial registration information, payment data, search requests, purchase history or helpdesk interaction. Consumers use various devices to access required services and they use different accounts in different contexts. On the other hand, the act of providing personal information to a commercial organisation will only be possible when the consumer can expect the required level of trustworthiness and security being applied to personal data. Trust is essential and losing this trust will inevitably endanger the business model and thus threaten the existence of an enterprise.

Latest Research, Upcoming Webinars and Events From
Connected Consumer

Webinar

GDPR Compliance Countdown to Adequacy – Minimum Preparation to be Compliant

With less than a year to go before EU GDPR (General Data Protection Regulation) comes into force your organization needs to be ready to comply with these requirements that demand better controls over how it uses and manages the personal data that it holds. More

Executive View

Executive View: Auth0 Customer Identity Management - 71053

Auth0 has a flexible identity platform that can be used for both Consumer Identity and Access Management (CIAM), Business - to - Employee (B2E), and Business - to - Business (B2B) scenarios. Auth0’s Customer Identity Management solution is focused on developers an d as such is highly customizable to meet a variety of business requirements.     More

Webcast

Customer Identity Management (CIAM) - Building the Foundations for a Next-Level User Experience

Consumer identity and access management solutions have emerged in the recent years to meet evolving business requirements. CIAM is bringing value to the organizations regarding higher numbers of successful registrations, customer profiling, authentication variety, identity analytics, and marketing insights. Companies and public-sector organizations with deployed CIAM solutions can provide better digital experiences for and gather more information about the consumers who are using their services. If you want to be a leader in the digitally transformed business world, you need to know your More

Workshop

Dec 07, 2016: Der neue Datenschutz – Crashkurs für IT-Professionals

In weniger als eineinhalb Jahren tritt die neue Datenschutzgrundverordnung der EU (EU-DSGVO), besser bekannt unter der englischen Abkürzung GDPR (General Data Protection Regulation), in Kraft. Höchste Zeit also, sich mit den Veränderungen zu befassen, die dieses EU-weit geltende Gesetz bringen wird, und insbesondere mit dessen Auswirkungen auf die IT. Dieser eintägige Crashkurs macht Sie fit für die neue Datenschutz-Ära und bewahrt Sie vor unangenehmen Überraschungen. More

Latest News From Connected Consumer

Congress

European Identity & Cloud Conference 2018

Get to the place where the Digital Transformation is alive. The European Identity & Cloud Conference, held from May 15-18, 2018, offers a mixture out of best practice discussion, visionary presentations and networking with a future orientated community. More than 800 participants consisting…

Conference

Consumer Identity World Tour 2017

The Consumer Identity World Tour is the place where you can dive deeper into the world of CIAM. Learn more about privacy by design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.

Blog

A Short History of EIC - Europe's Leading Event on Digital ID & Transformation

More than 12 years ago, the first EIC attracted an already surprisingly large number of practitioners dealing with directory services, user provisioning and single sign-on, as well as vendors, domain experts, thought leaders and analysts. I remember Dick Hardt giving an incredibly visionary…

Executive View

Executive View: Auth0 Customer Identity Management - 71053

Auth0 has a flexible identity platform that can be used for both Consumer Identity and Access Management (CIAM), Business - to - Employee (B2E), and Business - to - Business (B2B) scenarios. Auth0’s Customer Identity Management solution is focused on developers an d as such is highly…

Blog

General Data Protection Regulation – Rather an Evolution Than Revolution

Guest post by Tim Maiorino, Counsel of Osborne Clarke The newest EU legislation on data protection is the General Data Protection Regulation (GDPR) which will be enforceable from May 26th 2018. It will bring several important changes, altering the requirements of data protection law in the…

Leadership Brief

Leadership Brief: Vorbereitung auf die EU-DSGVO: Sechs Schlüsselaktivitäten - 70340

Mit der kommenden EU-DSGVO (Datenschutz-Grundverordnung) im Mai 2018 verändern sich die Anforderungen an den Umgang mit personenbezogenen Daten. Dieser Report identifiziert sechs zentrale Aktivitäten, die innerhalb der IT unternommen werden sollten, um auf die Erfüllung…

Blog

Tomorrow’s Customer Journey Starts In The Buyer's Head

Guest post by Christian Goy, Co-founder and Managing Director of Behavioral Science Lab The world of customer journeys is a terrible mess. The linear path to purchase does not exist. “Predictable shopping patterns, once so fundamental to marketing and advertising strategy, have gone…

Blog

Finally: Building up Trust as a Foundation for Sustainable Business Strategies

It seems almost ironical, but the currently and constantly growing number of legal and regulatory requirements might be the important (and first actually working) catalyst for changing the attitude of organizations towards privacy. While the true rationale behind it are most probably the…

Executive View

Executive View: SecureAuth IdP - 71327

SecureAuth provides a strong, well-integrated set of identity management solutions covering Multi-Factor Authentication, Risk-based Adaptive Authentication, Single Sign-On, and User Self-Service.       

Executive View

Executive View: Telekom Magenta Security - 70342

Unter der Bezeichnung Magenta Security werden alle Angebote für  Dienstleistungen und Managed Services des Telekom - Konzerns gebündelt. Magenta Security liefert ein sehr umfassendes Portfolio an Dienstleistungen und  zählt damit zu den ersten Adressen für…

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Blog

The Sweet Spot for Blockchains: Registries

A couple of days ago, DIACC (Digital ID & Authentication Council of Canada) together with IBM Canada and the Province of British Columbia released information about a PoC (Proof of Concept) for moving corporate registrations to a blockchain-based register. The PoC, which used the Hyperledger [...]

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