Next Generation Marketing Executive Summit 2018LOCATION: Frankfurt, Germany DATE: Tuesday, February 06, 2018 - Wednesday, February 07, 2018
Shaping the Future of Marketing in a World of Fully Connected Consumers
In the era of the Digital Transformation the way we work and interact with customers, partners and stakeholders is changing massively and profoundly. In every industry. Anywhere. Referring to a recent study published at freely.com, 76% of people feel that marketing has changed more in the past two years than in the previous 50.
In a consumer driven world, marketing executives have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored and relevant communication is everything.
With a huge array of devices combined with (IoT) there will be a world where customers are device and channel agnostic. The Next Generation Marketing Executive will be expected to need to be delivering highly personal, and very compelling experiences to smart mobile devices, smart systems, cars, utilities and more. Many consumers have multiple devices yet use only a few on a day to day basis. How will the Next generation of marketing cope with offering a truly personalised experience to all the various channels and smart options?
The Next Generation Marketing executive will be working alongside the other key executives as companies will be trying to find the balance between both privacy and customer convenience. Marketing Executives will need to wrap themselves around the customer life cycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point.
Are new regulations the end of marketing as we know it? Maybe not - but change is coming for global marketers and marketing organizations. So, new mandates impacting the collection, storage, and use of customer data (like the General Data Protection Regulation, or GDPR).
- Registration fee:
- Contact person:
Mr. Levent Kara
+49 211 23707710
- Feb 06 - 07, 2018 Frankfurt, Germany