Knowing Your Customer Well: The Importance of Assurance and Identity Governance for CIAM
- LANGUAGE: English DATE: Tuesday, October 17, 2017 TIME: 4:00pm CEST, 10:00am ET, 7:00am PT
Consumer Identity and Access Management is a fast-growing market. Emerging just a few years ago, it has quickly evolved to become an indispensable tool for many organizations to improve the reach and targeting of their marketing activities, increase the number of new customer registrations and to provide frictionless user experience. CIAM solutions allow businesses and public-sector agencies to gather more information about the consumers while maintaining compliance with the current and upcoming data protection regulations like the EU GDPR and PSD2.
However, just like traditional IAM, CIAM requires identity governance to verify and maintain the required quality of the identity attributes collected from consumers. “Quality over quantity” should be your motto from now on: not only it ensures that the data your marketing and business analytics are based on is valid and up-to-date, it automatically reduces the risk of compliance violations, which in case of GDPR can be very costly.
Given the widely varied level of trustworthiness of various customer-generated data (remember, “on the Internet, nobody knows you're a dog”), the importance of identity assurance increases dramatically. Depending on the industry and area of operation, integration with external assurance providers may even become a must-have feature of your IAM infrastructure, subject to compliance regulations. And, of course, scalability to millions (let’s be optimistic) of potential customers is another must.
In this KuppingerCole webinar, you will learn about:
- The latest trends around the Digital Transformation and the notion of digital business
- Key role of identity governance in Know Your Customer initiatives
- Methods of maintaining a quality standard for customer data while staying compliant
- Reference architecture for a next-generation IAM architecture
In the first part of the webinar, Martin Kuppinger, Principal Analyst at KuppingerCole, will present an overview of the latest developments around consumer identity and access management, talk about technical and legal challenges imposed by the upcoming GDPR and explain how identity assurance helps address them.
In the second part, Amit Saha, Chief Operating Officer at Saviynt, will talk about implementation details of a modern customer-oriented IAM solution and present a reference architecture for modules implementing attribute verification, integration with third party identity assurance providers, delegated administration and fine-grained privilege management.
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Saviynt’s cloud-built identity and access governance platform helps modern enterprises scale cloud initiatives and solve the toughest security and compliance challenges in record time. The company brings together identity governance (IGA), granular application access, cloud security, and privileged access to secure the entire business ecosystem and provide a frictionless user experience. The world’s largest brands trust Saviynt to accelerate digital transformation, empower distributed workforces, and meet continuous compliance, including BP, Western Digital, Mass Mutual, and Koch Industries. For more information, please visit saviynt.com.
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