Expanding the Reach - Identity as a Key Enabler of Customer Satisfaction through Context-aware Personalization

From May 2018 when the upcoming EU GDPR (General Data Protection Regulation) comes into force, the requirements for managing personal data will change. Companies collecting such information from their customers will have to adapt to fundamental changes both in the very definition of personal data and in technical requirements around its secure and privacy-enhanced processing, including topics like consent management, data portability and the right to be forgotten. You will also understand why leading companies, however, will look beyond compliance to how they can enhance their customers’ experience and trust to stand out from their competitors.

Managing customer information in a digitally transformed economy with numerous business partners demanding access is one of the most significant challenges today, and it will continue to evolve rapidly. Besides that, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time CIW Europe is a joint Event with our Partner CXP (Le Groupe CXP, Paris, France).