- Get advice from the top CIAM & Marketing thought leaders on how to create your customer-focused business
- Hear numerous best-practice presentations from enterprise decision-makers
- Increase your network and learn more about the most innovative products the market has to offer
- Learn how to build a customer-centric digital business strategy
- Great interactive Event platform with Live Stream, Virtual Expo Area, and face-to-face network opportunities
Customer Technology World 2020
Build Your Customer-Centric Digital Business | October 20 - 22
About this Event
The Customer Technology World is a virtual event that is designed to deliver insights on how to create a customer-centric digital business strategy. Understanding your customer’s wishes and requirements and mapping them holistically with customer identity and access management (CIAM) is the key to a successful online business.
CIAM Enables Customer-Centricity
An increasingly interconnected world has enabled companies to do business in a more customer-oriented way: Connecting with your customers at a higher frequency and through far more communication channels has never been so convenient. Therefore, companies need to go beyond traditional identity and access management, and seek more customer-centric solutions.
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In the digital world customer experience impacts all areas of businesses. The expectations of the users are higher as ever demanding transparency and higher security from the companies. Right Customer identity and access management (CIAM) strategy enables organisations to securely manage customer identities, control customer access to applications and services while ensuring a secure, seamless customer experience.
Customer-centricity is key to the successful organisation and one of the most important characteristics for establishing a Digital Native culture, it promotes a positive customer experience at every stage of the customer journey. Custech offers a great platform for everyone willing to learn more about how to reduce the customer churn rate and become a truly customer-centric organization.
Establishing and maintaining customer interactions be it in digital or physical format, helps companies. deliver more personalized and focused content, experiences. Optimizing your Customer Service Management can lead to delivering superior customer experience.
Balanced security and simplicity are what every customer need for an ease of access and better experience. Faster Customer authentication can be a decisive factor for every company, contributing heavily to maximising the customer lifetime value. From passwords to the biometric authentication, we enable high level of security, privacy and accessibility.
Marketing automation systems are key when it comes to digital or omni-channel marketing, ML-based analytics and automation behind the scenes significantly changes marketing and e-commerce. Making recommendations, dynamic pricing, targeting and individualization, predictive marketing, analytics conversational interfaces, these use cases and many more benefits are enabled by ML-enhanced marketing automation, delivering targeted and meaningful interactions across different customer segments.
Building and maintaining the digital trust and brand loyalty is the hardest challenge that the companies face. As we enable more digital channels by shifting our businesses to online environments, maintaining customer trust becomes paramount. Maintaining transparency, respecting privacy, following data privacy regulations are some of the few best practices to help you minimize the risk around managing the data of customers.
Behavioral analytics looks at what consumers do online, how they act and react to content, brands and campaigns, and how they behave on different platforms and devices. Helping you understand your user behavior, needs, define customer journeys to serve them faster and better in a more secure way. from brand strategy to marketing campaigns and customer service - data is a key for providing the tailored experiences that consumers have now come to expect.
By Creating the rights strategy for Customer Relationship Management (CRM), companies can collect important data, establish new channels for relationship building, and utilize the creativity of their customers. Segmenting the customers and addressing the right audience with the right message is what supports the great CX. Best practice presentations from enterprise companies will highlight the challenges facing these companies and discuss their success stories, show key application and design areas for building an individual approach.
How to Create A Digital Business Strategy
Register now and you will get a copy the Buyer's Compass: Consumer Identity and Access Management Solution for free! This Buyer’s Compass will provide you with criteria to select your vendor, and requirements for successful deployments. This document will prepare your organization to conduct RFIs and RFPs for selecting the right CIAM solution for your organization.
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