Customer Identity & Marketing Automation

Customer Identity & Marketing Automation

International Top Speakers • Best Practice Sessions • Event Platform to Network with Participants & Speakers

Organizations face multiple challenges when it comes to Identity and Access Management. Ensuring safe and efficient access to services is crucial when dealing with thousands of customers and the identities they create and manage. Consequently, customer identity and access management (CIAM) requires a nuanced approach that focuses on security and compliance as well as user experience. Successful CIAM guarantees a secure and seamless customer experience. However, due to constantly evolving customer needs, an increasing number of digital services, and a growing number of data protection and privacy regulations, this might be difficult to achieve. 

Join our analysts and international experts to learn how to navigate these challenges to achieve effective identity management and a better customer experience, explore the future of CIAM and data protection, understand the role of AI in marketing automation, and identify the best practices to follow for CIAM.


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Key Topics

  • Effective Identity Management for Better Customer Experience

  • The Future of CIAM & Data Protection

  • AI and Marketing Automation

  • Best Practice Cases for CIAM


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Thursday, July 16, 2020
12:00 - 12:10 Welcome Session
Jennifer Stähler, Head of Events, KuppingerCole
12:10 - 12:30 Convergence - Integrating CIAM into Enterprise Architectures
Matthias Reinwarth, Lead Advisor & Senior Analyst, KuppingerCole
12:30 - 12:50 Customer IAM (CIAM) and Digital Transformation
Martin Ingram, Product Owner IAM, Royal Bank of Scotland
12:50 - 13:10 3 Things You Need to Know About Your Customers’ Identities
Yvo van Doorn, Senior Solutions Engineer, Auth0
13:10 - 13:30 Balancing Customer Experience and Security with CIAM
Richard Meeus, Director of Security Technology and Strategy, EMEA, Akamai
Drew Ward, Senior Director, Product Management, Akamai
13:30 - 14:00 Break
14:00 - 14:20 Unlocking the Potential of CX: IAM Practices for Corporate Clients
Dinçer Sidar, Customer Journey Expert, ING Wholesale Banking
14:20 - 14:40 Trends and Findings From the Leadership Compass "Fraud Reduction Intelligence Platforms"
John Tolbert, Lead Analyst, KuppingerCole
14:40 - 15:00 The Future Proof CIAM Bridge
Katryna Dow, CEO & Founder, Meeco
15:00 - 15:20 Panel: Addressing the Customers' „Pain Points“ - CIAM for Better Security and Compliance  
Melissa Carvalho, Global Cyber Security Vice President, Royal Bank of Canada
Katryna Dow, CEO & Founder, Meeco
Martin Ingram, Product Owner IAM, Royal Bank of Scotland
15:20 - 15:40 KC Virtual Awards
Matthias Reinwarth, Lead Advisor & Senior Analyst, KuppingerCole
15:40 - 16:20 Break
16:20 - 16:40 Panel: Customer Identities are Critical – How Can Businesses Build Trust and a Privacy-Centric CIAM Strategy?
Yvo van Doorn, Senior Solutions Engineer, Auth0
Mayur Upadhyaya, Senior Director, Identity Cloud, Akamai
16:40 - 17:00 Identity Assurance with OpenID Connect
Dr. Torsten Lodderstedt, CTO, AG
17:00 - 17:20 Vectors of Identity: A Model for Better User Experience
George Fletcher, Identity Standards Architect, Verizon Media Group
17:20 - 17:40 Interview: Implications of Recent Court Ruling on EU-US Data Protection Umbrella Agreement
Annie Bailey, Analyst, KuppingerCole
Mike Small, Senior Analyst, KuppingerCole
Thursday, July 16, 2020 Breakout Session
14:00 - 14:45 KuppingerCole Breakout Session: Customer Trust and CIAM - Data and Compliance Breach
Presentation followed by Open Discussion


Matthias Reinwarth, KuppingerCole
Christopher Schuetze, KuppingerCole


Thursday, July 16, 2020 Breakout Session
16:20 - 17:00 Breakout Session: Building the Bridge Between Established User Authentication and the Decentralized World
Presentation followed by Open Discussion


Jo Vercammen, Meeco
Katryna Dow, Meeco



Annie Bailey is an analyst covering emerging technologies such as blockchain and artificial intelligence, and helps synthesize the implications for companies, industries, and markets. She holds a Bachelor from Pacific Lutheran University, a Master’s Certificate from Johns Hopkins-Nanjing...

As Senior Solutions Engineer, Yvo van Doorn is a technical expert for Auth0 customers seeking to understand the benefits of identity and cloud. He has more than a decade of system administration experience, and manually built and configured bare-metal servers for the first part of his career....

Katryna Dow is the founder and CEO of  Meeco ; a personal data platform that enables people to securely exchange data via the API-of-Me with the people and organisations they trust  Katryna has been pioneering personal data rights since 2002, when she envisioned a time when...

Martin Ingram is the Identity & Access Management Product Owner for RBS, in charge of transforming identity & access management for RBS to support new customer digital journeys and requirements such as PSD2.  Prior to RBS he has had a broad experience in security both from a...

Dr.-Ing. Torsten Lodderstedt is CTO of, a startup building an identity scheme for banks and their customers. Before joining, he served for a decade in different roles at Deutsche Telekom’s identity team, building and operating large-scale consumer identity services. In his...

Mike Small is the retired director of security management strategy of CA, where he was responsible for the technical strategy for CA's security management software product line within Europe, Middle East and Africa. Mike did work for CA between 1994 and 2009, where he developed CA’s...

Background: John Tolbert is a Lead Analyst and Managing Director of KuppingerCole, Inc (US). As Lead Analyst, John covers a number of different research areas, outlined below. John also advises cybersecurity and IAM vendors, from startups to Fortune 500 companies, regarding their product and...

Jo Vercammen is the CTO of Meeco; a personal data & distributed ledger platform that enables people to securely exchange data via the API-of-Me with the people and organisations they trust. In 2017, Jo co-founded Juru; a Belgium based start-up developing an identity platform using...

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