KuppingerCole Identifies Leaders in Consumer Authentication
Password-based authentication is insecure, leads to a poor customer experience, and is costly for businesses to maintain. Knowledge-based authentication, often used for password resets, is even more insecure given that the answers to individuals’ security questions are often found online. Consumer-facing online businesses are looking for stronger authentication options to reduce the risk of fraud and provide more pleasant user experiences.
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At the Consumer Identity World you learn how to balance the user experience, privacy, and security of your connected customer and how to enhance the customers' journey by leveraging Artificial Intelligence (AI) and Machine Learning (ML) to provide a superior and customized experience.