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The financial world is pressured with ever-increasing change in customers’ demographics undermining banks loyalty-base, well-funded fintech startups looking to disrupt incumbents and a new generation of customers.In his session, Christian Goy will explore what value means to customers today, how redefining a brand’s customers by how they think, instead of who they are or what they do becomes more paramount, and how banks today can use behavioral economics to help predict the customer demands of tomorrow.
Language: English • Duration: 18:32 • Resolution: 1280x720
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