KuppingerCole Analysts organizes Consumer Identity World EU in Amsterdam
Wiesbaden, October 23, 2018 – For the third time in a row the Consumer Identity World EU will take place from October 29-31, 2018 at the Marriott Hotel, Amsterdam. The event is the second event of the Consumer Identity World Tour which took place in Seattle (Sep 19-21) and will continue in Amsterdam (Oct 29-31) and Singapore (Nov 20-22).
The Consumer Identity World EU is the place where you get input for the perfect CIAM Strategy. Attendees can learn more about Privacy by Design, Consent Life Cycle Management,the needs of their customers and get to know how to secure their personal information in a strategic and user-friendly way.
With so many different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. That is why the combination of Identity & Access Management and Customer-Relationship-Management continues to be a core element of any digital business. Nevertheless, the General Data Protection Regulation (GDPR) is in force since May 25, 2018, and brings new challenges for companies who deal with customers that are based in the EU. All business activities including personal data must comply with the GDPR. Not only the consumers have extended rights, also the definition of what is personal data and how it can be used has changed. In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored, and relevant communication is everything.
The first day of the Conference, the GDPR Pre-Conference Workshop Day, gives the attendees insight into the considerable quantity of abstract requirements that GDPR introduced. The workshop not only points out the most relevant regulations from a consumer,authority and business perspective, but also shows how the requirementscan be implemented into the daily company business.. KuppingerCole dedicates one full day for attendees to learn how to become compliant and how to keep up with these new questions involving around GDPR. During the workshop, the attendees get the chance to ask/discuss their questions and problems with GDPR experts and receive the detailed information which they need for their business.
Further, there will be a Women in Identity Breakfast on Oct 30 from 08:00-09:00 am where women (and men) in identity meet to bounce ideas off each other, collaborate and gain support. Join the breakfast and discuss with local identity experts their perspective on where we are and what is possible for Women in Identity today.
During the Conference Day 1 and Day 2 the following key topics will be the main focus of the event:
- Consumer Identity & Access Management (CIAM)
- Customer Journey & Customer Experience
- MarTech – Marketing Automation
- Know Your Customer (KYC)
- Artificial Intelligence and Machine Learning
- GDPR is here now
- Consent Life Cycle Management
- Privacy by Design
- Consumer First - User-friendly login procedures
- Get the latest Market Overview of CIAM Solutions
More information about the event and the possibility to register for the Consumer Identity World can be found at https://www.kuppingercole.com/book/ciweu2018
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