Helmer Wieringa, is Technology Officer for Reed Business (Global) and he drives and supports innovation and in this role he evangelizes the adoption of user centric identity management within Reed Elsevier and Reed Business. Reed Business provides a range of communication and information channels – magazine, exhibitions, directories, online media, and marketing services -- across five continents and is the business to business division of Reed Elsevier, the world leading publisher and information provider. Helmer worked for 24 year in many different roles in this company in the domains publishing technology, product development, and architecture.