Marina Walser Director Identity & Security Management Novell Central Europe
Marina Walser (born 1967) holds the position of Director Business Development Identity & Security at Novell Central Europe. In this role she is responsible for sales and business development of the Novell identity and resource management solutions in Germany, Austria and Switzerland. This includes the planning and business development of Novell’s software and services for both segments, leading a specialist sales team and supervising all business development activities in Marketing, Sales, Pre-sales, Consulting and Support. Marina Walser came to Cambridge Technology Partners, which was acquired by Novell in 2001, at the start of that year. As Director of Marketing and Business Development she built up the Strategic Marketing department and developed targeted sales strategies for attracting new customers. In early 2003 Marina Walser took on the position of Head of Marketing for Novell and Cambridge Technology Partners and was thus responsible for Novell’s marketing in Germany and Austria, and since 2005 Switzerland too. In this role she was in charge of all communication measures, partner marketing, lead management and public and analyst relations. She also made regular appearances as a spokeswoman at various external events and represented Novell in several trade associations such as BitKom e.V. Marina Walser obtained a degree in Business Administration at the Goethe University in Frankfurt am Main and has a Master’s degree in Executive Management. She began her career in 1992 in the Marketing department of DHL Worldwide Express. After working in various marketing fields she started to focus on interactive communication and customer relationship management (B2B). From 1998 she was Management Consultant for Strategic Projects at Diebold and was responsible for designing industry-specific e-business concepts, including for acquisition and project management.
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