The Rise of the Bots: How to Reduce Fraud and Friction to Drive Higher Customer Loyalty

With the rapid increase in online commerce, it is imperative that organisations deliver great, friction free online experiences to customers to drive brand loyalty and grow business. However malicious actors are taking advantage of this to commit fraud in many ways; from leveraging BOTs to buy up inventory, to utlizing generative AI to conduct advanced phishing campaigns to perform account takeovers - all of which erode customer satisfaction and erode brand loyalty.
In this session we will discuss how organisations can use Artificial Intelligence, passwordless authentication, and flexible journey orchestration to keep their customers safe while still delivering superior customer experiences