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In the networked economy of the 21st century, digital identities play a key role in establishing trust, achieving security, lowering costs and making business processes more efficient. Things like Identity and Access Management (IAM) or Governance, Risk Management and Compliance (GRC) are taking center stage, and as a decision maker in corporate IT departments you increasingly ask yourself: What strategy should I follow for getting started, and which products will work best within the framework of my existing IT landscape? From bitter experience you know that many IT projects fail for trivial reasons - but what are they? So you want to know what homework to do before embarking on ambitious IM or GRC projects. And you may ask yourself how to avoid the typical pitfalls and how to get everybody in the company pulling together in one direction.

The market for Identity and Access Management (IAM), governance, risk management, and compliance (GRC) and cloud computing is expanding by leaps and bounds. In fact, no other segment of the IT market can boast such dynamic growth rates. At the same time, the pace of product innovation is picking up, with new players gearing up to compete with existing vendors for their share of the pie. It is vitally important for vendors and developers as well as system houses and service providers to keep up with the latest trends and to assess their own offerings - and those of the competition. That's where Kuppinger Cole comes in. We are one of Europe's leading analyst groups, and we are totally focused on the market for IAM and GRC as well as cloud computing and IT security. We have our fingers on the pulse of the industry and are able to tell you exactly where the best chances await to stake out a claim to success in this exciting market. Which is why more and more vendors turn to us for solid advice and critical evaluation.