salesforce.com is one of the original enterprise cloud application vendors. Coupled with its flagship CRM solution, Salesforce is branching out its expertise into other areas of the cloud computing area. With the introduction of Salesforce Identity, the company is bringing its considerable infrastructure and knowledge to customers for managing application-independent identities for authentication and authorization in the cloud.
salesforce.com processes over 7 Billion logins a year on behalf of 100,000+ customers. After years of establishing identity as an integral part of its core products, the company is extending its identity paradigm from its own product line to third party clouds and applications with the introduction of Salesforce Identity.