CRM systems until now have borne the full burden of relating with customers. VRM will provide customers with the means to bear some of that weight, and to help make markets work for both vendors and customers — in ways that don't require the former to "lock in" the latter. Vendor Relationship Management (VRM) has grown out of the User Centric Community and is still part of it. Defined and advocated by Project VRM at Berkman Center for Internet and Society at Harvard University, it is Berkman Fellow Doc Searls, who took the initiative and is still heading the project.
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